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Luxury and Second Homes: A Growing Investment Trend

luxury homes The Norgart Team March 16, 2025

Luxury and Second Homes: A Growing Investment Trend

Recent insights from a WSJ Intelligence survey, as reported by Mansion Global, reveal a growing interest among wealthy individuals in acquiring second homes and rental properties. This trend underscores the enduring appeal of real estate as a stable and rewarding investment.

Key Takeaways for Our Clients:

1. Increased Interest in Vacation Properties

The survey indicates that 26% of affluent investors are now considering secondary or vacation homes, marking a 3-percentage-point increase since September.

2. Steady Demand for Rental Investments

Interest in rental properties has risen to 24%, reflecting a 1-percentage-point uptick over the same period.

3. Significant Uptick Among Ultra-High-Net-Worth Individuals

For those with assets exceeding $5 million, interest in secondary or vacation homes has surged to 43%—an 8-percentage-point increase—while interest in rental properties remains steady at 36%.

4. Decline in Other Passion Assets

The allure of alternative investments such as art, jewelry, and watches has diminished, highlighting a shift toward real estate as a tangible, appreciating asset.

5. Economic Optimism Fuels Real Estate Investments

A more optimistic economic outlook is encouraging affluent individuals to diversify their portfolios with real estate, particularly in prime luxury markets.

For those considering expanding their real estate portfolios, Naples, Florida, offers exceptional opportunities. Notably, a newly constructed 10,000-square-foot home in Naples’ prestigious Port Royal neighborhood has recently been listed for $49.5 million, exemplifying the high-caliber properties available in our market.

At The Norgart Team, we specialize in luxury and second-home real estate. Whether you’re searching for a waterfront estate, investment property, or vacation retreat, we have the expertise to guide you through the process. If you’re considering purchasing or selling in the Naples area, reach out to us today—we’d love to help you make the most of this growing trend

📩 Contact us today to start your search for the perfect Naples home!

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